Social Media: The Power of Posting Frequently

How many posts a day does this man want to see on his computer?

Social media marketing is obviously a key way to reach new and existing customers in 2019, but it takes savvy and experience to know how often to use this relatively new form of marketing to develop a social media marketing strategy.

Your social media platforms need regular posts of relevant, engaging information to showcase your business to the your customers, potential clients, influencers, and other readers. But how often should you post on social networks like Facebook and Twitter to achieve powerful results?

The answer is -- it varies by platform. Some social networks work well with only a couple of posts per day, and others need more posts more often throughout the day. That's right--the amount of daily posting you should do on LinkedIn, for instance, is totally different from what you should be doing on Pinterest or Instagram every day, so your social marketing strategy is different for each platform.

Here is a brief rundown of how often you should be posting on the most popular social media platforms of 2019 to be effective.


Post Once or Twice a Day on Facebook, LinkedIn & Instagram

According to this article, Ahalogy says you should post once a day on Facebook so you don't come across as spammy, and LocalVox recommends the same for LinkedIn. It's about the same for Instagram. Buffer suggests one or two business posts a day on that platform.

Post Five to Thirty Times a Day on Twitter & Pinterest

On the other hand, a Quick Sprout survey found a higher daily frequency on Twitter is best, recommending between 5–20 times every day, and Ahology suggests 15-30 pins a day on Pinterest. 

These rules also vary based on the types of posted. Personal posts can go out more often while a business's social media marketing posts should be more restrained. A good social media plan will incorporate these differences into its marketing strategy.

If you need help determining what to post and how often to post it,  let's connect. 

Related:

• Social Media Marketing by the Numbers for 2019
• Social Media: Top 5 Things Your Audience Wants to Know

About Kathryn Darden:
 
Darden was trained by Yahoo and Examiner on effective ways to utilize social media and SEO to promote her articles for their online platforms. Since then she has worked with numerous clients to promote everything from music to video games, from skincare to traditional brick and mortar businesses. She is the author of “How to Promote Your Book on a Shoestring Budget.”  Connect with Darden.