Conservatives, Christians, More Move to Social Networks USA.Life & Parler

Why Make the Move to USA.Life and Parler?

Recently, some of the leading social media platform have gone out of their way to antagonize some of their most loyal and profitable market. Facebook mods are on record saying they delete and shadow-ban conservative posts. Twitter has censored President Trump and Instagram and even Reddit have stifled conservative voices. 

According to Statista, one of the leading statistics companies on the internet, social media spending in the US was expected to increase to $17.34 billion in 2019. By 2020, social media ad spending is predicted overtake traditional TV ads. Yet these social media platforms have apparently been doing almost everything in their power—not to serve as platforms— but to act as censors for opinions they don’t like and to drive away conservative users, businesses whose politics they don't agree with, as well as potential advertisers. 

Thankfully, there are other options. That's why more and more conservatives, Christians, and Trump supporters are moving to the new USA.Life & Parler platforms.

Conservatives, Christians, Trump Supporters & Others Move to New Social Networks USA.Life and Parler

Conservatives, Christians, family-friendly networkers and supporters of President Trump are joining the new USA.Life and Parler social networks in record numbers, because of left-leaning platforms like Instagram, Facebook, Twitter and Reddit censoring or banning President Trump's followers and other conservative voices. USA.Life is the answer to left-leaning Facebook, and Parler is the free-speech option to heavy-handed Twitter. Read more at:

Conservatives, Christians, More Move to Social  Networks USA.Life & Parler

Why You Should Promote Your Social Media Networks

Social media on a smart phone

Having seen the value in using social networks to engage and grow your customer base, at this point you are probably sold on the idea of using social media marketing to sell your services and promote your business by either devoting your own time to developing a presence, or working with an expert. Even if you are hiring an expert to help you, the next thing you will want to do is personally start telling your own friends and clients about your social media platforms.

Why promote your social media platforms?

You might be wondering why you should do any promoting at all if you have hired an expert to handle your social media marketing for you. The answer is hearing it from you will add credibility. However, just like you don't want to say "buy my product" on social media, you also don't want to say, "follow me" on social media. Instead, focus on the value you will be offering to your readers and followers.

What will your followers learn that will add value to their lives?

 What topics will you cover? Will you be giving tips or providing reviews from customers? Will you offer specials or other perks to your followers? What will your readers learn that will impact their lives?

When you tell your friends and existing customers what your social media platforms will offer them, that makes it less self-promotional, and they will be more likely to follow you. Obviously, the more social media followers you have, the bigger impact your message to your networks will have.

Related:

• Social Media: Top 5 Things Your Audience Wants to Know
• Social Media: The Power of Posting Frequently
• Social Media Marketing by the Numbers for 2019

About Kathryn Darden:
 
Darden was trained by Yahoo and Examiner on effective ways to utilize social media and SEO to promote her articles for their online platforms. Since then she has worked with numerous clients to promote everything from music to video games, from skincare to traditional brick and mortar businesses. She is the author of “How to Promote Your Book on a Shoestring Budget.”  Connect with Darden.

Social Media: Top 5 Things Your Audience Wants to Know

What information is she wanting to see on social media posts?

When tackling the world of social media marketing, it is important to know what to post and what not to post in order to engage your readers.

In my last article, I mentioned that no one on social networks wants to read "buy my product." By the same token, readers on Facebook and Twitter don't want to read "retweet this," "share this," or "forward this to all your friends." Posts like this don't address the needs of your readers and will be deleted and perhaps even flagged as annoying spam.

Are the posts in this feed interesting and informative or should I ignore this feed?

So how does a social media marketer craft posts that will get read and, perhaps, shared? How do you use social media to engage your potential customers? Here are the top five things your readers will be asking themselves when they read your feed.

Top 5 Things Your Readers Want to Know:

• How will this product/service benefit me? 
• How can this product/service help me better serve my own clients or audience? 
• Is this product/service something my audience or friends would be interested in? 
• Why should I recommend this product/service to my readers and friends over all the other similar products and services out there? 
• Are the posts in this feed interesting and informative or should I ignore this feed?

Your social media posts need to explain the value that you and your product or service provide, and do it in a way that engages your audience. This is providing a benefit statement that addresses the needs of your readers instead being just another social media sales pitch.

Readers on social networks are looking for posts that are interesting, informative and entertaining. Give them value and you will build a reader base for your social platforms that is engaged in your posts and that will want to follow your brand or product.

More in this series:
Social Media Marketing by the Numbers for 2019 


If you need help developing a strong social media platform and effectively engaging your audience, I can help.

Related:

• Social Media Marketing by the Numbers for 2019
• Social Media: The Power of Posting Frequently
• Why You Should Promote Your Social Media Networks 

About Kathryn Darden:
 
Darden was trained by Yahoo and Examiner on effective ways to utilize social media and SEO to promote her articles for their online platforms. Since then she has worked with numerous clients to promote everything from music to video games, from skincare to traditional brick and mortar businesses. She is the author of “How to Promote Your Book on a Shoestring Budget.”  Connect with Darden.

Social Media Marketing by the Numbers for 2019

Popular social media icons

Have you wondered what all the buzz is about social media marketing? Utilizing social platforms is necessary in today's marketing world to reach your customers and potential customers on a regular basis. Knowing how to use social networks like Facebook and Twitter effectively to develop a social media marketing strategy can help companies with both brand awareness and engagement. 

Here are some numbers to help establish how important the social media world is when it comes to marketing management in 2019.

63% Percent of Businesses Need Help Converting Contacts to Customers
 
63% percent of businesses interviewed by HubSpot say converting contacts to customers is their top challenge (State of Inbound 2018). Most companies have lead lists and/or customer lists but don't know how to effectively use them without overloading inboxes with unwanted and repetitious email.

The Rule of 7 

You may have heard about “The Rule of Seven” which states that people need to see your marketing message at least seven times before they take action on your product or service. More recent marketing studies indicate this number may actually be much higher--between 12 and 24 touches. Whether a tweet or Facebook post is the first time a potential customer reads about your service, the 7th, or the 24th, social media provides a platform to send your message out repeatedly and provide multiple touches.
 
However, unless a company has their own experienced in-house marketing department, it can be challenging to manage social media while taking care of the business at hand. The idea that social media is fast and free is false. It takes time to develop a presence. A business can't just jump in with "buy my product." A business has to either buy tools or invest in an experienced social media manager to analyze their market, create engaging content and attract the right followers.

97% of Marketers Currently Use Social Media

According to Social Media Examiner, 97% of marketers are currently utilizing social media. These social networks can provide a significant source of company growth by allowing a business to reach a vast number of potential clients while simultaneously engaging with established customers.
 
Businesses can achieve a number of varying goals by using social media, such as building a strong brand, creating interest in a service or products with creative content, following up with current clients through various promotional offers, and attracting potential new customers. Using social platforms is also the perfect way to remind your existing clients to use you again and again.
 
85% of Business Owners Don't Know Which Tools to Use
 
In addition, Social Media Examiner points out that with so many platforms to choose from, 85% of business owners aren’t sure what social media tools to use. It takes experience to understand the different benefits of all the social media channels, and to know which ones are the best fit or various products and services. Some platforms consider any ad to be spam while others are more tolerant. Some social networks are great for links while others utilize photos better. Understanding these nuances is the key to a successful social marketing campaign.

The bottom line is: social media is an important marketing tool in 2019, but the success of a campaign depends on a business's savvy in understanding the nuances of the many social platforms available.

Read the Series 

• Top 5 Ways to Promote Your Social Media Networks 
• Why You Should Promote Your Social Networks
• Social Media: Top 5 Things Your Audience Wants to Know
• Social Media: The Power of Posting Frequently

About Kathryn Darden:
 
Darden was trained by Yahoo and Examiner on effective ways to utilize social media and SEO to promote her articles for their online platforms. Since then she has worked with numerous clients to promote everything from music to video games, from skincare to traditional brick and mortar businesses. She is the author of “How to Promote Your Book on a Shoestring Budget.”  Connect with Darden.