Social media marketing is definitely one of the best ways to get your message out there in 2019. However, when you are promoting content to social networks, using
the wrong words can get your posts labeled as spammy, and spam is
ignored or deleted.
Some of the worst spam words are almost laughable
and probably won't be a problem for most businesses to avoid using on their social networks:
porn,
viagra, cures baldness.
However, other spam words may be harder to recognize, and since it is important to
post on social media frequently,
it is essential to chose the best words each time. Using effective language instead of spammy tricks
will ensure you have content that tells your
audience what they really want to know.
Bonus: These tips will also help you create less spammy-sounding titles for blog posts as well improve the subject lines of promotional emails.
Here is tip one of
five tips on avoiding spam triggers on social networks like Twitter,
Facebook and LinkedIn.
1. Avoid Spam Words
Since social media marketing relies on short posts on social platforms to get their point across, it is important to minimize spam
trigger words in your posts.
But what are spam trigger
words? Spam words are those that you see all the time--words that are
overused on social media marketing to sell and promote goods. These
words trigger a reader's response to skip the post entirely. Here are
some common words and phrases to avoid in your social media posts:
Top Ten Spam Words to Avoid on Social Media
- Free
- Risk-free
- Free trial
- Buy
- Discount
- Special promotion
- Great offer
- Guarantee
- Cash
- Money
If you want a more in-depth look at spam words to eliminate,
this article lists 100 of the worst offending spam words.
However,
spam words are not the only issues to avoid or eliminate in social marketing posts. Here are four more ways to avoid spam techniques and create more powerful posts to
keep your social network content from looking too spammy:
2. Avoid Using ALL CAPS
Full caps may seem like a good way to draw attention, but the
technique makes your posts look like a shout for attention that most
people will want to ignore. All caps words make social media posts harder to read and
make your emotional words no more powerful than all the other caps. And
since using all caps is often perceived as shouting, these posts are
considered rude as well as spammy.
Posts that clamor for attention but don't provide relevant information are considered spam. Consider the following related tips.
3. Don't Overuse Colored Fonts
Colored fonts usually look unprofessional, but if you need to
use a color for a font, unless you are promoting a carnival or kiddie
event, use only one color.
Again, trying to draw attention with trickytechniques and not with solid content is a sure way to be perceived as spammy on social media platorms.
4. Don't Use Too Many Exclamation Points!
Exclamation points are the emojis of punctuation. One is enough,
and typically even one isn't needed. An exclamation mark can also make
your social media post look more like a sales pitch than a benefit
statement.
5. Avoid the Use of Texting Abbreviations Like "4U"
Texting abbreviations are neither professional nor clever and
should usually be avoided in social media marketing. In fact, they show
up on lists of spam words. Just say no.
Keeping social
media marketing posts free of spammy words and unprofessional techniques
will ensure your readers and followers are more likely to read your posts and get
your message.
Related:
About Kathryn Darden:
Darden
was trained by Yahoo and Examiner on effective ways to utilize social
media and SEO to promote her articles for their online platforms. Since
then she has worked with numerous clients to promote everything from
music to video games, from skincare to traditional brick and mortar
businesses. She is the author of “How to Promote Your Book on a
Shoestring Budget.” Connect with Darden.
