Why You Should Promote Your Social Media Networks

Social media on a smart phone

Having seen the value in using social networks to engage and grow your customer base, at this point you are probably sold on the idea of using social media marketing to sell your services and promote your business by either devoting your own time to developing a presence, or working with an expert. Even if you are hiring an expert to help you, the next thing you will want to do is personally start telling your own friends and clients about your social media platforms.

Why promote your social media platforms?

You might be wondering why you should do any promoting at all if you have hired an expert to handle your social media marketing for you. The answer is hearing it from you will add credibility. However, just like you don't want to say "buy my product" on social media, you also don't want to say, "follow me" on social media. Instead, focus on the value you will be offering to your readers and followers.

What will your followers learn that will add value to their lives?

 What topics will you cover? Will you be giving tips or providing reviews from customers? Will you offer specials or other perks to your followers? What will your readers learn that will impact their lives?

When you tell your friends and existing customers what your social media platforms will offer them, that makes it less self-promotional, and they will be more likely to follow you. Obviously, the more social media followers you have, the bigger impact your message to your networks will have.

Related:

• Social Media: Top 5 Things Your Audience Wants to Know
• Social Media: The Power of Posting Frequently
• Social Media Marketing by the Numbers for 2019

About Kathryn Darden:
 
Darden was trained by Yahoo and Examiner on effective ways to utilize social media and SEO to promote her articles for their online platforms. Since then she has worked with numerous clients to promote everything from music to video games, from skincare to traditional brick and mortar businesses. She is the author of “How to Promote Your Book on a Shoestring Budget.”  Connect with Darden.