Showing posts with label social media tools. Show all posts
Showing posts with label social media tools. Show all posts

Tuesday, March 5, 2019

Top 5 Things You Need to Know About Viral Content Bee for Social Media

Viral Content Bee
While researching tips and tools that are useful when promoting articles on social media, I came across a reference to Viral Content Bee, (VCB) formerly Viral Content Buzz. This handy tool is not only free, but it is actually helpful in getting your content shared on social networks.  

Here are the top five things you need to know about Viral Content Bee.


Is this a link-share gimmick? 

No. Viral Content Bee is a platform for sharing quality social media. VCB allows users to submit their content for other users to promote to social networks.

However, unlike the spammy black-hat technique of "I'll share yours if you share mine," VCB content must adhere to strict guidelines, and if it passes inspection, the article is put in the dashboard listings for users looking for content to share on a particular topic. If they like your content, they can share it. If they share it, they earn points they can apply to promoting their own projects.

Do people really share your posts?

Yes. Within an hour of sharing my first post on Viral Content Bee, I had influencers tweeting it on Twitter. Within 24 hours, it had tripled the number of views my other articles on the same topic generated.

Does it cost anything?

No, but... The basic use of Viral Content Bee is free as you earn points to promote your content by sharing other content. However, you can also buy points to apply to promoting your posts as well as getting them back on page one of the Dashboard.

Where is my content promoted?

You choose. With Viral Content Bee you select the social networks where you want each project to be shared.

Is it easy to use?

Yes. Simple forms allow you to add the title, URL and a brief description of your article as well as an optional photo, and then you select which social networks you want the article submitted to

All in all, Viral Content Bee is a great way to network with other writers to promote content on social media without resorting to black-hat link-share groups. Check it out at viralcontentbee.com.


More about Social Media Marketing:


View Kathryn Darden's profile on LinkedIn

About Kathryn Darden:
 

Darden was trained by Yahoo and Examiner on effective ways to utilize social media and SEO to promote her articles for their online platforms. Since then she has worked with numerous clients to promote everything from music to video games, from skincare to traditional brick and mortar businesses. She is the author of “How to Promote Your Book on a Shoestring Budget.”  Connect with Darden.




darden.k@gmail.com

Tuesday, February 5, 2019

Social Media: The Power of Posting Frequently


How many posts a day does this man want to see on his computer?
Social media marketing is obviously a key way to reach new and existing customers in 2019, but it takes savvy and experience to know how often to use this relatively new form of marketing to develop a social media marketing strategy.

Your social media platforms need regular posts of relevant, engaging information to showcase your business to the your customers, potential clients, influencers, and other readers. But how often should you post on social networks like Facebook and Twitter to achieve powerful results?

The answer is -- it varies by platform. Some social networks work well with only a couple of posts per day, and others need more posts more often throughout the day. That's right--the amount of daily posting you should do on LinkedIn, for instance, is totally different from what you should be doing on Pinterest or Instagram every day, so your social marketing strategy is different for each platform.

Here is a brief rundown of how often you should be posting on the most popular social media platforms of 2019 to be effective.


Post Once or Twice a Day on Facebook, LinkedIn & Instagram

According to this article, Ahalogy says you should post once a day on Facebook so you don't come across as spammy, and LocalVox recommends the same for LinkedIn. It's about the same for Instagram. Buffer suggests one or two business posts a day on that platform.

Post Five to Thirty Times a Day on Twitter & Pinterest

On the other hand, a Quick Sprout survey found a higher daily frequency on Twitter is best, recommending between 5–20 times every day, and Ahology suggests 15-30 pins a day on Pinterest. 

These rules also vary based on the types of posted. Personal posts can go out more often while a business's social media marketing posts should be more restrained. A good social media plan will incorporate these differences into its marketing strategy.

If you need help determining what to post and how often to post it,  let's connect. 

Related:

View Kathryn Darden's profile on LinkedIn

About Kathryn Darden:
 

Darden was trained by Yahoo and Examiner on effective ways to utilize social media and SEO to promote her articles for their online platforms. Since then she has worked with numerous clients to promote everything from music to video games, from skincare to traditional brick and mortar businesses. She is the author of “How to Promote Your Book on a Shoestring Budget.”  Connect with Darden.




darden.k@gmail.com


Tuesday, January 1, 2019

Social Media Marketing by the Numbers for 2019

Popular social media icons

Have you wondered what all the buzz is about social media marketing? Utilizing social platforms is necessary in today's marketing world to reach your customers and potential customers on a regular basis. Knowing how to use social networks like Facebook and Twitter effectively to develop a social media marketing strategy can help companies with both brand awareness and engagement. 

Here are some numbers to help establish how important the social media world is when it comes to marketing management in 2019.

63% Percent of Businesses Need Help Converting Contacts to Customers
 

63% percent of businesses interviewed by HubSpot say converting contacts to customers is their top challenge (State of Inbound 2018). Most companies have lead lists and/or customer lists but don't know how to effectively use them without overloading inboxes with unwanted and repetitious email.

The Rule of 7 

You may have heard about “The Rule of Seven” which states that people need to see your marketing message at least seven times before they take action on your product or service. More recent marketing studies indicate this number may actually be much higher--between 12 and 24 touches. Whether a tweet or Facebook post is the first time a potential customer reads about your service, the 7th, or the 24th, social media provides a platform to send your message out repeatedly and provide multiple touches.
 

However, unless a company has their own experienced in-house marketing department, it can be challenging to manage social media while taking care of the business at hand. The idea that social media is fast and free is false. It takes time to develop a presence. A business can't just jump in with "buy my product." A business has to either buy tools or invest in an experienced social media manager to analyze their market, create engaging content and attract the right followers.

97% of Marketers Currently Use Social Media

According to Social Media Examiner, 97% of marketers are currently utilizing social media. These social networks can provide a significant source of company growth by allowing a business to reach a vast number of potential clients while simultaneously engaging with established customers.
 

Businesses can achieve a number of varying goals by using social media, such as building a strong brand, creating interest in a service or products with creative content, following up with current clients through various promotional offers, and attracting potential new customers. Using social platforms is also the perfect way to remind your existing clients to use you again and again.
 

85% of Business Owners Don't Know Which Tools to Use
 
In addition, Social Media Examiner points out that with so many platforms to choose from, 85% of business owners aren’t sure what social media tools to use. It takes experience to understand the different benefits of all the social media channels, and to know which ones are the best fit or various products and services. Some platforms consider any ad to be spam while others are more tolerant. Some social networks are great for links while others utilize photos better. Understanding these nuances is the key to a successful social marketing campaign.

The bottom line is: social media is an important marketing tool in 2019, but the success of a campaign depends on a business's savvy in understanding the nuances of the many social platforms available.

Read the Series 

View Kathryn Darden's profile on LinkedIn

About Kathryn Darden:
 

Darden was trained by Yahoo and Examiner on effective ways to utilize social media and SEO to promote her articles for their online platforms. Since then she has worked with numerous clients to promote everything from music to video games, from skincare to traditional brick and mortar businesses. She is the author of “How to Promote Your Book on a Shoestring Budget.”  Connect with Darden.




darden.k@gmail.com