Parler Invites Jewish Community to #Twexit, Parley During Boycott of Twitter

 

Press Release:

Parler, the People-driven social platform, is inviting the international Jewish community, and all people concerned with institutional anti-Semitism at social publishers like Facebook and Twitter, to join their digital Public Square.  

• Are Jewish People Being Unfairly Censored on Social Media? Parler Says Yes

Last week, Twitter suspended user accounts displaying the Star of David—an important symbol of the heroism and resilience of the Jewish People—in their profiles. The social publisher said the pictures were “hateful imagery” and forced account holders to delete the images in order to restore access. 

Jewish leaders called for a 48-hour boycott of Twitter, but Parler has a better suggestion:

“Parler applauds the intent of the Jewish boycott of Twitter, but Twitter has proven deaf to such measures in the past,” said Parler Strategic investor Jeffrey Wernick. “We encourage those concerned with anti-Semitism to take further action and Twexit.

“Parler cordially invites the Jewish community and their many supporters regardless of belief to join our Public Square, where they will never be subject to censorship or discrimination because of religion, ethnicity or ideology. I am confident the free and permissionless nature of Parler will be a refreshing change for those weary of the technoauthoritarianism Jews and so many others experience at the hands of Twitter and other social media publishers.

“Leaving agenda-driven publishers like Twitter behind for good is the best weapon we have against their biased censorship. I again extend a warm welcome to all boycott participants to Twexit and explore Parler.”

Parler was founded in 2018 and has 3.3 million users. The platform is committed to free speech, does not mine or sell user data, and does not censor content based on politics or ideology. Parler continues to stand with the People and against Technocronyism.

Related Articles: 

• Are Jewish People Being Unfairly Censored on Social Media? Parler Says Yes

• Antisemitism at Twitter

• Parler, USA.Life Offer Alternative Social Media for Christians, Jews, Conservatives
• Conservatives, Christians, More Move to Social Networks USA.Life & Parler
• Christian Groups Applaud President Trump’s Executive Order Advancing Religious Freedom

 

 

Top 4 Ways to Engage Readers on Social Media

What do your readers want to see on social media platforms?

If you have taken it upon yourself to do social media marketing for yourself or another business, it's not uncommon to hit a brick wall when looking for ideas for content that engages your readers. How do you make people on social media platforms want to know more about your business or service?

The simple truth is nobody wants to hear another plug for your business. If all you do is toot your own horn, you will lose your audience

But things are not hopeless! If you can bait an effective hook that draws your readers in each time, they will eagerly devour your posts.

The number one goal of social media marketing is to keep those readers coming back for more, so it's important to write posts for your audience, not your business. The whole purpose of creating content is to keep your readers engaged, because an audience that is engaged will accelerate the growth of your platform

So when you are contemplating that next post, there are three simple questions you should ask yourself before posting on social networks.

Top Three Questions to Ask About Social Media Posts  

When you are writing posts for social media platforms, you need to know what your audience wants to know. so it is crucial to always ask yourself these three critical questions before you post:

•  “Is this content relevant to my readers?”
•  “Will my followers care about this information?”
•  “Will my audience understand how this post can impact their lives?”

If you can always answer "yes" to these three questions every time you post, you will know the basics to engaging your readers. But let's take a deeper look at the best ways to create engaging content on social platforms.

Four Best Ways to Engage Readers on Social Media 

• 1. Write content relevant to your readers

Your readers care about posts that speak to their needs and interests and don't just promote a product or service. Make sure your social media posts always provide your social network with information that they can relate to that will help them and their families in some way.

• 2. Write content your followers will care about

If you want to get the full attention of your social networks, write content for them, not pitches aimed at them. Posts that are the most effective will contain a call to action that will have direct impact on your readers' lives.

One way to do this is to offer practical information and handy tips that social media followers can use to improve their lives.

Another way is to talk about your topic and not just your business. Provide useful information about your field, not just your product. This adds value for your readers.

• 3. Write posts that will directly impact the lives of your social media audience

If you can provide your Facebook and Twitter followers tips and advice that save them money or help them solve a problem, you can provide content that impacts your followers' lives.  This, in turn, keeps your social media networks engaged and coming back for more.

Writing posts that have direct impact on your readers will make those posts of value on even the most professional networks, including LinkedIn.

• 4. Write posts that are humorous or entertaining

Sometimes it is good to mix it up a bit with posts that will make your readers laugh or add interest to their day. Adding in posts that are funny or entertaining will go a long way towards keeping your audience returning.

So tell a joke or a funny story -- even better if you can make the joke relate to your product or industry.

Social media content that adds value to your readers will ensure your audience is engaged by relevant content your followers care about and believe will impact their lives. Posts that speak directly to your readers will connect with your target market and keep your social networking followers coming back for more.

Related: 

• Top 5 Ways to Promote Your Social Media Networks 
• Why You Should Promote Your Social Networks
• Social Media: Top 5 Things Your Audience Wants to Know
• Social Media: The Power of Posting Frequently
• Social Media Marketing by the Numbers for 2019

About Kathryn Darden:
 
Darden was trained by Yahoo and Examiner on effective ways to utilize social media and SEO to promote her articles for their online platforms. Since then she has worked with numerous clients to promote everything from music to video games, from skincare to traditional brick and mortar businesses. She is the author of “How to Promote Your Book on a Shoestring Budget.”  Connect with Darden.

Top 5 Ways to Avoid Spam Triggers on Social Media

Spam is annoying

Social media marketing is definitely one of the best ways to get your message out there in 2019. However, when you are promoting content to social networks, using the wrong words can get your posts labeled as spammy, and spam is ignored or deleted.

Some of the worst spam words are almost laughable and probably won't be a problem for most businesses to avoid using on their social networks: porn, viagra, cures baldness.

However, other spam words may be harder to recognize, and since it is important to post on social media frequently, it is essential to chose the best words each time. Using effective language instead of spammy tricks will ensure you have content that tells your audience what they really want to know.

Bonus: These tips will also help you create less spammy-sounding titles for blog posts as well improve the subject lines of promotional emails.

Here is tip one of five tips on avoiding spam triggers on social networks like Twitter, Facebook and LinkedIn.

1. Avoid Spam Words

Since social media marketing relies on short posts on social platforms to get their point across,  it is important to minimize spam trigger words in your posts.

But what are spam trigger words? Spam words are those that you see all the time--words that are overused on social media marketing to sell and promote goods. These words trigger a reader's response to skip the post entirely. Here are some common words and phrases to avoid in your social media posts:

Top Ten Spam Words to Avoid on Social Media

1. Free
2. Risk-free
3. Free trial
4. Buy
5. Discount
6. Special promotion
7. Great offer
8. Guarantee
9. Cash
10. Money

If you want a more in-depth look at spam words to eliminate, this article lists 100 of the worst offending spam words.

However, spam words are not the only issues to avoid or eliminate in social marketing posts. Here are four more ways to avoid spam techniques and create more powerful posts to keep your social network content from looking too spammy:

2. Avoid Using ALL CAPS 

Full caps may seem like a good way to draw attention, but the technique makes your posts look like a shout for attention that most people will want to ignore. All caps words make social media posts harder to read and make your emotional words no more powerful than all the other caps. And since using all caps is often perceived as shouting, these posts are considered rude as well as spammy.

Posts that clamor for attention but don't provide relevant information are considered spam. Consider the following related tips.

3. Don't Overuse Colored Fonts 

Colored fonts usually look unprofessional, but if you need to use a color for a font, unless you are promoting a carnival or kiddie event, use only one color. Again, trying to draw attention with trickytechniques and not with solid content is a sure way to be perceived as spammy on social media platorms.

4. Don't Use Too Many Exclamation Points!

Exclamation points are the emojis of punctuation. One is enough, and typically even one isn't needed. An exclamation mark can also make your social media post look more like a sales pitch than a benefit statement.

5. Avoid the Use of Texting Abbreviations Like "4U" 

Texting abbreviations are neither professional nor clever and should usually be avoided in social media marketing. In fact, they show up on lists of spam words. Just say no.

Keeping social media marketing posts free of spammy words and unprofessional techniques will ensure your readers and followers are more likely to read your posts and get your message.

Related: 

• Top 3 Ways to Engage Readers on Social Media
• Social Media: Top 5 Things Your Audience Wants to Know
• Social Media: The Power of Posting Frequently
• Social Media Marketing by the Numbers for 2019

About Kathryn Darden:
 
Darden was trained by Yahoo and Examiner on effective ways to utilize social media and SEO to promote her articles for their online platforms. Since then she has worked with numerous clients to promote everything from music to video games, from skincare to traditional brick and mortar businesses. She is the author of “How to Promote Your Book on a Shoestring Budget.”  Connect with Darden.

Top 5 Ways to Promote Your Social Media Networks

 Social media marketing is an important part of most business strategies in today's world. In the last article we talked about Why You Should Promote Your Social Media Networks. Now lets talk about the five best ways to promote your social media platforms.

Your business may be on the cutting edge and have their own marketing department with a social media manager. Or you might have hired a social media consultant to help you with your social marketing and advertising.

If neither of these applies to you, you have probably allocated several hours a week of your personal time to do your own marketing on platforms like Facebook and Twitter. In any case, you want to take an active role in promoting your social media networks to lend credibility to the marketing you will do on those platforms.

Here are five effective ways to promote your social media networks:

1. Word of mouth
Tell people you talk to that you are on specific social media networks. You don't reach many people this way, but it is personal and often more memorable to hear about it first hand from you.

2. Add them to your business website
List your social media platforms on your business's Contact page or About Us page. Along with your address, phone number and website, your social media presence is vitally important to promote on your business website. It doesn't hurt to add your strongest platform to your business card, either.

3. Send an email to your list
Send an email to your customer list and other lists letting them know you have social media networks and giving them a valid reason to check out your platforms and follow them. Focus on what your clients can get out of following your social networks. Include a link in your email and a reason to go join or follow your account.

 4. Blog about your social networks
Do you have a personal blog or a business blog? Another way to promote your social platforms (and your business) is to write about them on your blog occasionally. And if you don't have a blog yet, why not start one?

5. Share on your other social platforms
Are you already on Facebook, LinkedIn, Twitter or other social networks with a personal or business account? These are great places to promote any new social networks you or your new marketing consultant may create.

When you promote a network to other social platforms or your blog, be sure to focus on what your followers will get out of it. Follow up with more posts: social content never reaches everybody, so post something about your new platform/s several times over a week. Try to change the text of each post and post on different days of the week at different times so your posts don't become redundant and spammy.

Social media marketing is a great strategy to raise the visibility and increase the clientele of a business, but it works even better if you also promote all of your social media platforms.

Read the Series:

• Social Media: Top 5 Things Your Audience Wants to Know
• Social Media: The Power of Posting Frequently
• Social Media Marketing by the Numbers for 2019

About Kathryn Darden:
 
Darden was trained by Yahoo and Examiner on effective ways to utilize social media and SEO to promote her articles for their online platforms. Since then she has worked with numerous clients to promote everything from music to video games, from skincare to traditional brick and mortar businesses. She is the author of “How to Promote Your Book on a Shoestring Budget.”  Connect with Darden.

Social Media: The Power of Posting Frequently

How many posts a day does this man want to see on his computer?

Social media marketing is obviously a key way to reach new and existing customers in 2019, but it takes savvy and experience to know how often to use this relatively new form of marketing to develop a social media marketing strategy.

Your social media platforms need regular posts of relevant, engaging information to showcase your business to the your customers, potential clients, influencers, and other readers. But how often should you post on social networks like Facebook and Twitter to achieve powerful results?

The answer is -- it varies by platform. Some social networks work well with only a couple of posts per day, and others need more posts more often throughout the day. That's right--the amount of daily posting you should do on LinkedIn, for instance, is totally different from what you should be doing on Pinterest or Instagram every day, so your social marketing strategy is different for each platform.

Here is a brief rundown of how often you should be posting on the most popular social media platforms of 2019 to be effective.


Post Once or Twice a Day on Facebook, LinkedIn & Instagram

According to this article, Ahalogy says you should post once a day on Facebook so you don't come across as spammy, and LocalVox recommends the same for LinkedIn. It's about the same for Instagram. Buffer suggests one or two business posts a day on that platform.

Post Five to Thirty Times a Day on Twitter & Pinterest

On the other hand, a Quick Sprout survey found a higher daily frequency on Twitter is best, recommending between 5–20 times every day, and Ahology suggests 15-30 pins a day on Pinterest. 

These rules also vary based on the types of posted. Personal posts can go out more often while a business's social media marketing posts should be more restrained. A good social media plan will incorporate these differences into its marketing strategy.

If you need help determining what to post and how often to post it,  let's connect. 

Related:

• Social Media Marketing by the Numbers for 2019
• Social Media: Top 5 Things Your Audience Wants to Know

About Kathryn Darden:
 
Darden was trained by Yahoo and Examiner on effective ways to utilize social media and SEO to promote her articles for their online platforms. Since then she has worked with numerous clients to promote everything from music to video games, from skincare to traditional brick and mortar businesses. She is the author of “How to Promote Your Book on a Shoestring Budget.”  Connect with Darden.