Social media marketing is an important part of most business strategies in today's world. In the last article we talked about Why You Should Promote Your Social Media Networks. Now lets talk about the five best ways to promote your social media platforms.
Your business may be on the cutting edge and have their own marketing department with a social media manager. Or you might have hired a social media consultant to help you with your social marketing and advertising.
If neither of these applies to you, you have probably allocated several hours a week of your personal time to do your own marketing on platforms like Facebook and Twitter. In any case, you want to take an active role in promoting your social media networks to lend credibility to the marketing you will do on those platforms.
Here are five effective ways to promote your social media networks:
1. Word of mouth
Tell people you talk to that you are on specific social media networks. You don't reach many people this way, but it is personal and often more memorable to hear about it first hand from you.
2. Add them to your business website
List your social media platforms on your business's Contact page or About Us page. Along with your address, phone number and website, your social media presence is vitally important to promote on your business website. It doesn't hurt to add your strongest platform to your business card, either.
3. Send an email to your list
Send an email to your customer list and other lists letting them know you have social media networks and giving them a valid reason to check out your platforms and follow them. Focus on what your clients can get out of following your social networks. Include a link in your email and a reason to go join or follow your account.
4. Blog about your social networks
Do you have a personal blog or a business blog? Another way to promote your social platforms (and your business) is to write about them on your blog occasionally. And if you don't have a blog yet, why not start one?
5. Share on your other social platforms
Are you already on Facebook, LinkedIn, Twitter or other social networks with a personal or business account? These are great places to promote any new social networks you or your new marketing consultant may create.
When you promote a network to other social platforms or your blog, be sure to focus on what your followers will get out of it. Follow up with more posts: social content never reaches everybody, so post something about your new platform/s several times over a week. Try to change the text of each post and post on different days of the week at different times so your posts don't become redundant and spammy.
Social media marketing is a great strategy to raise the visibility and increase the clientele of a business, but it works even better if you also promote all of your social media platforms.
Read the Series:
- Social Media: Top 5 Things Your Audience Wants to Know
- Social Media: The Power of Posting Frequently
- Social Media Marketing by the Numbers for 2019
About Kathryn Darden:
Darden was trained by Yahoo and Examiner on effective ways to utilize social media and SEO to promote her articles for their online platforms. Since then she has worked with numerous clients to promote everything from music to video games, from skincare to traditional brick and mortar businesses. She is the author of “How to Promote Your Book on a Shoestring Budget.” Connect with Darden.
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