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Some of the worst spam words are almost laughable and probably won't be a problem for most businesses to avoid using on their social networks: porn, viagra, cures baldness.
However, other spam words may be harder to recognize, and since it is important to post on social media frequently, it is essential to chose the best words each time. Using effective language instead of spammy tricks will ensure you have content that tells your audience what they really want to know.
Bonus: These tips will also help you create less spammy-sounding titles for blog posts as well improve the subject lines of promotional emails.
Here is tip one of five tips on avoiding spam triggers on social networks like Twitter, Facebook and LinkedIn.
1. Avoid Spam Words
Since social media marketing relies on short posts on social platforms to get their point across, it is important to minimize spam trigger words in your posts.But what are spam trigger words? Spam words are those that you see all the time--words that are overused on social media marketing to sell and promote goods. These words trigger a reader's response to skip the post entirely. Here are some common words and phrases to avoid in your social media posts:
Top Ten Spam Words to Avoid on Social Media
- Free
- Risk-free
- Free trial
- Buy
- Discount
- Special promotion
- Great offer
- Guarantee
- Cash
- Money
However, spam words are not the only issues to avoid or eliminate in social marketing posts. Here are four more ways to avoid spam techniques and create more powerful posts to keep your social network content from looking too spammy:
2. Avoid Using ALL CAPS
Full caps may seem like a good way to draw attention, but the technique makes your posts look like a shout for attention that most people will want to ignore. All caps words make social media posts harder to read and make your emotional words no more powerful than all the other caps. And since using all caps is often perceived as shouting, these posts are considered rude as well as spammy.Posts that clamor for attention but don't provide relevant information are considered spam. Consider the following related tips.
3. Don't Overuse Colored Fonts
Colored fonts usually look unprofessional, but if you need to use a color for a font, unless you are promoting a carnival or kiddie event, use only one color. Again, trying to draw attention with trickytechniques and not with solid content is a sure way to be perceived as spammy on social media platorms.4. Don't Use Too Many Exclamation Points!
Exclamation points are the emojis of punctuation. One is enough, and typically even one isn't needed. An exclamation mark can also make your social media post look more like a sales pitch than a benefit statement.5. Avoid the Use of Texting Abbreviations Like "4U"
Texting abbreviations are neither professional nor clever and should usually be avoided in social media marketing. In fact, they show up on lists of spam words. Just say no.Keeping social media marketing posts free of spammy words and unprofessional techniques will ensure your readers and followers are more likely to read your posts and get your message.
Related:
- Top 3 Ways to Engage Readers on Social Media
- Social Media: Top 5 Things Your Audience Wants to Know
- Social Media: The Power of Posting Frequently
- Social Media Marketing by the Numbers for 2019
About Kathryn Darden:
Darden was trained by Yahoo and Examiner on effective ways to utilize social media and SEO to promote her articles for their online platforms. Since then she has worked with numerous clients to promote everything from music to video games, from skincare to traditional brick and mortar businesses. She is the author of “How to Promote Your Book on a Shoestring Budget.” Connect with Darden.
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